Oman is a beautiful destination often referred to as ‘The Jewel of Arabia’. Until recently, it was a hidden gem with relatively low market awareness for Australian travellers. A key part of raising Oman’s destination profile over the last several years has been working with the trade to help them understand all that it has to offer. In conjunction with roadshows, online training featured heavily in this strategy. When Tourism Oman decided they wanted to significantly ramp up their online training for travel agents, they realised they needed a platform that did three things:

1. Put them in control of what modules were available and when;
2. Matched the look and feel of their consumer website; and
3. Gave agents flexibility to complete modules on their personal devices (inspired by the possibility of winning a famil for their efforts).

A new training site was launched on the DTO platform, utilising current modules (which were easily migrated over) and the site promoted to Tourism Oman’s existing agent database. The response was excellent, both from Tourism Oman’s side and that of the agents. New modules are planned for the near future, along with additional promotion to agents to ensure they keep on top of all the incredible things Oman has to offer.